Online & Tech , Res Publica

U ime naroda! Slučaj: Beli Miroje

Govorili su razni u ovoj zemlji u ime naroda, posebno oko razno-raznih izbora. U to doba u Srbiji uglavnom svi nekako osete da su baš oni pozvani da se nekako prikažu u ime naroda. Narod je tu obično rastegljiva kategorija, pa svi većinom gledaju “svoj deo” naroda. Retko se kod nas neko ujedini… Cepanje nam bolje ide.

I ovi izbori imaju svoje govornike “u ime naroda”, hvala Svetoj kravi. Ipak, posebnu pažnju na sebe skrenuo je mučenik, advokat, birač Miroje. Ukratko Miroje je odlučio da i on progovori u ime naroda, te da u svojstvu birača podnese prigovor RIK-u. I imao je na to pravo. Ali nije, na njegovu žalost, želeo samo to. Želeo je, izgleda, da dobije i svoje parčence publiciteta (ne prvi put). Ništa to ne bi bilo tako zanimljivo da u tu svrhu nije odlučio da upotrebi internet i društvene mreže…

Obrušilo se na kukavnog Miroja sve što je znalo da pošalje makar spam mail ili makar sms poruku. Dobro, istini za volju čujem da je dobio i izvesnu, ne malu, količinu Capricossa pice na kućnu adresu.

Da budemo potpuno načisto, sve oblike pretnji koje je kukavac Miroje dobio, iskreno osuđujem i želim mu da se maltretiranje koje trpi što pre završi.

Moram priznati da mi je ipak intrsantno da proanaliziram, kako je i zašto došlo do ovog incidenta u online-kafani “Složna braća”. Na samom početku, Miroje je odlučio da se obrati javnosti:

 


Rekao bih da je prigovor bio manji deo problema. Čini mi se da je ton bio ono što je ovde bilo sporno.

Šta je zapravo problem?!

U svom obraćanju javnosti putem društvenih mreža, Miroje nije uzeo u obzir ni jedan od dva dobra saveta koja su davno postala klasici u domaćoj internet javnosti.

Prvi je dala, još davno, Danica Radišić. Niki naime kaže:

NikiBGD

Akter ove tužne priče odlučio je da ne ispuni ni jedan od navedenih uslova. Nije želeo da u online-kafani gleda i sluša – želeo je da bude najglasniji. Opet, nije želeo ni da nabode najjačeg – želeo je da pokaže da je pametniji od nekih tamo komedijaša iz ćoška kafane.

Bilo bi dobro da je barem čuo rečenicu koju je izgovorio Miloje Sekulić:

@MilojeSekulic

Na žalost siroti Miroje je odlučio da iskoristi internet da pošalje poruku, da dobije besplatnu reklamu, verujući da internetom posle neće morati da se bavi. A onda je internet odlučio da se bavi njime. I to ne na sasvim prijatan način… Pokazalo se da nije pametno biti najglasniji u kafani, posebno ne ako tu nisi baš redovan gost. Tako je junak naše priče dobio značajno više pažnje nego što je želeo.

 

ONLI STRONGLI

Fotka pozajmljena sa Facebook-a

Odlučila online-raja da pokaže da i tek kako ima mišljenje i način da ga pokaže, ako proceni da treba. A procenila je da treba, rekao bih, jer nije naboden najjači u kafani, već dečko iz ćoška. Postoje neke stvari koje možda i jesu svojstvene našem narodu (pogledati Mileta u epizodi – Inat), ali se ispostavlja da niko na netu to baš ne voli… U pitanju je jedna reč!

Zato verujem u spontanost ideja… Ne znam, doduše, zašto baš Capricossa, ali dobro de – to je stvar ukusa.

Ovaj mali, a mogao je biti i veći, incident iz online-kafane “Složna braća” pokazao je da se kod nas lagano formira još jedan novi fenomen, usudiću se da ga nazovem politički online influencer. Poznati su slučajevi različitih online influencera u nas, ali ovaj je nešto specifično. Posebno uzevši u obzir da ovaj uticaj nije posledica moćne stranačke infrastrukture, plaćenih oglasa ili nekog velikog svetski poznatog brenda. Ne, ništa slično. Ovo je uticaj koji je došao potpuno prirodno, kao reakcija običnih ljudi, korisnika društvenih mreža, na nešto što je za njih zanimljiv content. Može da nam se dopada ili da nam se ne dopadne, ali 4000-5000 interakcija na postu za 20-25 minuta je nešto što bi mnogi želeli na svojoj stranici, u našoj maloj bari sa puno krokodila. Beli Preletačević to ima. Što se mene tiče, Beli je ozbiljno podigao prašinu i nastaviće da je diže. Recimo da, ako bude drugog kruga predsedničkih izbora 2017., verujem da će podrška Čika Belog biti jedna sasvim poželjna stvar.

Čitava saga sa Mirojem, pokazala je još jednom da je influence marketing veoma moćna stvar, koja se može i tek kako obrušiti na nekog, pa je kao takvu ne treba zanemarivati. Čitava situacija podsetila me je na onaj stari dobri vic:

Pijani kauboj izlazi iz kafane u ranim jutarnjim satima… Par minuta kasnije, vraća se, šutira nogom u vrata i ulazi u kafanu. U kafani na trenutak muk, a kauboj pita: 

– Ko je ofarbo mog konja u zeleno?!

Ustaje grmalj od “2 metra i 130 kila” i odgovara:

– Ja!

Na to će kukavni kauboj, koji je imao prigovor: 

– Pa dobro… Što ga nisi izlakir’o?!

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